A Powerful Message
Digital signage is the perfect complement or supplement for organisations to improve marketing strategies, to optimize the customer experience, build loyalty and increase sales. By using digital signage to give information near the place of the sales location, provide companies the possibility to increase their brand awareness and business. Brand and name recognition turns out to be very important because this is the way to create relationship between customer and your company.
Bennefits of digital signage
- Through the use of new technology, companies can stand out from the crowd and gives extra impulse against competitors
- Companies manage themselves, this makes it easy for brand identity and to adapt them when needed
- Customers will remember the unique messages
- Real time feedback means that it’s clear how the brand is presented
Research shows that nearly 1 in 5 people, who saw an advertisement via digital signage, an unplanned (pulse) purchase. It is therefore not only a great way to increase and improve their brand awareness too, but also a generous way to boost sales. Improving the interaction and communication with customers generates always a positive result!
It doesn’t matter in which sector a company operates. Creating attractive shopping through digital signage is a way to determine the total marketing strategy. Visiting web shops and online sales increases, so retail need something to welcome again their customers back. Through the use of new technology, the customer experience improved and keeps physical shopping in life. With digital signage customers can for example be encouraged to Tweet about what they have bought or what they think of a new collection, clothes, cars, houses – doesn’t matter.
Interaction is the word!
Content management is considered by some to be a daunting task. Fortunately, there is now a simple and more cost effective software on the market, with no need of ICT professionals. If you think that the provision of digital signage is the step in the right direction for your company and your customers, then it would be our pleasure to inform you which will be your best digital signage solution.